"The development of a digital Fashion Week is a concrete response to these moments we are experiencing," said the president of the National Chamber of Italian Fashion.
The "specific response" of the sector to the coronation crisis was decided by the Italian National Fashion Chamber (CNMI), which will organize the "first" digital fashion week in Milan from 14 to 17 July , according to today's announcement.
Yesterday, the French Federation of High Tailoring and Fashion (Fédération de la haute haute couture et de la mode) made a similar announcement.
This "appointment for the promotion of men's and women's fashion collections (...) is a specific answer to the need to promote brands, which will have the opportunity to present, in the context of a digital calendar, the men's collections spring / summer 2021 and the spring / summer men's and women's pre-collections of 2021 ", the Italian Fashion Chamber points out in its press release.
"The development of a digital Fashion Week (fashion week) is a concrete response to these moments we are experiencing," said CNMI President Carlo Capassa in the same text .
CNMI "will propose a digital platform, which will present photos and videos, interviews and backgrounds from the various phases of creation (...) that will be classified in a diary with individual tributes to each brand."
"The diary will also be enriched with other content", especially with "specialized master classes in live streaming by important personalities in the fashion world", the same press release added.
Along with the presentation of the collections of the "Milan Digital Fashion Week", another platform will be "exclusively dedicated to showrooms", "a valuable tool for the sales campaign to international buyers". Showrooms will be able to showcase the brand they promote with photos and videos of their collections.
Milan's "Digital Fashion Week" will be followed by digital channels and social media accounted by CNMI: cameramoda.it, Instagram, Facebook, Linkedin, Weibo and YouTube.
For its part, the next Paris Fashion Week, which will be dedicated to men's fashion, will take place online from 9 to 13 July. The men's ready-to-wear collections (prêt-à porter) for the spring-summer of 2021 will be presented "in the form of film, or video" on a special platform and will "maintain the principle of the official calendar," the French federation explained.
Due to the coronation pandemic, which caused a general upheaval and a drop in sales in the field of High Fashion, the Week of Ready Clothes, which was scheduled in Paris for June 23-28, but also that of High Tailoring, on July 5 - 9, were canceled.
