Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Nathan Snell, the CEO, and Co-Founder of Raleon, a web3 marketing platform empowering brands, games, and dApps to engage and retain users using on and off-chain data.

Welcome to the 160th episode of the Inside Crypto Podcast. This episode was recorded on August 18th, 2023. Raleon provides unique insights into user behavior by combining off-chain app data with on-chain data, giving you the data you need to boost conversions and retention. We talk about some of the existing problems with Web 3 communities and how the Raleon solution solves them.

Thanks, everyone for listening, and don’t forget to tune in next week when we speak to Aaron Kong, Growth & Strategy Lead at Osmosis.

𝕋𝕚𝕞𝕖 ℂ𝕠𝕕𝕖𝕤:

0:00 - Intro

0:41 - His Background

2:00 - His History With Crypto

3:55 - Is Raleon A Big Departure From nCino?

5:40 - Why Are Large Companies Unable To Engage With Users?

7:35 - How Do You Get Started With Raleon?

8:46 - What's The Reception Been Like?

10:37 - Whose The Target Audience?

11:36 - Drifting Away From Crypto Terminology

13:10 - What Off-Chain Data Are You Looking At?

14:13 - Building Customer Profiles

17:09 - Personalized Experiences

18:55 - How Are You Differentiating Yourself?

22:05 - Assisting Customers And Clients

24:30 - Is The Future Of Crypto In Asia?

26:09 - What's Your Vision For Raleon?

28:02 - His Final Words

29:12 - Outro