The first Tap to earn project, Notcoin listed at a good price which made it possible for most of the players to make good money from it. Those who missed out from the Notcoin game and the Airdrop made themselves available to every new tap to earn projects afterwards. Sadly, the majority of these new tap to earn projects have failed to reward the players well at the end of the gaming period, while few others appear as if they are out to steal from the players.

This brings the question, What could be the reason behind the low listing price of these newly launched projects that used tap to earn strategy to build their communities? 

To answer the question, let us first discuss the reason why these projects are leveraging on tap to earn games to build an audience. 

Before now, referral campaigns and influencer promotions are most used by projects to get people to their community. The system doesn't yield good results because most people that came into the project through the above marketing system are bounty hunters; they tend to leave after getting the reward. Also, it is an expensive and long term system; where participants have to wait for months and  go through the process of getting many referrals before they can get a good reward from the campaign.

Over time, there was a need for a system that would allow people to make money doing what they love. It was this idea that gave birth to tap to earn games. People are thus rewarded for playing games; a win-win situation. With this,projects do not need to pay for marketing as the players would be the one to market for the project,freely, through their hunt for referrals. Since it is a fun way of Making money, it was easier for it to be adopted. The fact that having referrals isn't compulsory made it more appealing, especially for those who would have struggled to get referrals. 

Leveraging on the user base of Telegram,it was easy for projects using the tap to earn system to gather millions of people to their  project within a short period of time. 

Now to the question; why do these tap to earn projects launch with a low price in the end. 

Projects usually do presale ( private and public token sale , as the case may be ) to generate funds that would enable them proceed with building their use cases, and/or listing in a CEX or DEX. It is the money generated here that helps them have a fair liquidity for their tokens. These liquidity are thus built up over time.

Most tap to earn projects have only partners and most times, the partnership does not come with financial remuneration. This is why you see some of them forcing their players to watch a series of YouTube videos. So basically, their source of generating funds needed to launch the token comes from ads ( from other tap to earn projects, partners as the case may be), YouTube monetisation and in-game funding activities. 

The funds they generate from the above means are most times not enough to launch at a fair price on a decentralized exchange, thus, they turn to centralized exchanges. In centralized exchanges, projects can list as high as they want, however, since there is no presale price, most CEX would control their listing price. 

The second reason is that these projects know that players want to dump on them. In order to save their tokonomics, they would prefer to launch low, allow paper hands to dump, and they build up the price slowly while building other stuff that would “naturally” attract investors. 

It is thus better, not to place high hopes on these tap to earn projects. Do not rush to sell off the tokens after the airdrop especially for projects that are building real use cases. 

Disclaimer: Not financial advise.