Since starting crypto at the beginning of 2018 I've found that there is not a single exchange available even today that offers people everything they are looking for, & in my opinion even offer a fraction of the info. or tech. ppl are desperately searching for to help them navigate n conquer this new technology frontier.
I feel I could create the perfect exchange to satisfy everyone's wants n needs if I just had the resources to do so. As a beginner in 2018 it was extremely daunting to find a secure/trustworthy site, that was also easy to navigate n understand as someone who knew nothing n wanted to become involved in crypto.
Then when I became more familiar with the crypto market n educated myself, I wanted to become more involved with it n wanted to attempt to use more advice sites to place orders or trade. N once again I had no idea where to turn to or look for a more advanced exchange site offering more/better options for investors.
Coinbase was by far my favorite exchange for beginners because it was one of the easier to navigate sites (however Coinbase is known to have atrocious customer service, & over the yrs. during high volume n major market activity the site would go down n temporarily block ppl from accessing their crypto). That being said in my opinion Coinbase still stood out to me caz the other exchanges I tried were even worse or had other major problems/drawbacks.
For moderately educated ppl I'd suggest Coinbase Pro or KuCoin. At 1st these sites can b a bit overwhelming n intimidating but if u take time to play around with the sites u will eventually get the hang of how to navigate through all the extra info. N data offered to do whatever it is u want.
I just don't understand why someone hasn't created an exchange yet that's customer friendly/fair n trustworthy/and offers customisable analysis tools for ppl attempting to become more advanced in this new frontier.