Why Nobody's Googling 'Crypto' Anymore

Why Nobody's Googling 'Crypto' Anymore (Even Though Bitcoin Is Still Above $87K)

By Cloudy12 | Crypto Hustle NG | 28 Dec 2025


woke up to this data point and im like wait what

google searches for "crypto" just hit a ONE YEAR LOW. lowest since late 2023. and im sitting here staring at my screen thinking... bitcoin is still over $87k? how does that even make sense

price is fine. not amazing but fine. but apparently nobody cares anymore?

thats the weird part and the more i dug into it the stranger it got

the numbers are actually wild

went down a rabbit hole this morning pulling data from different sources. social sentiment completely flipped bearish. retail investors are just done. apathetic. leaving.

fear and greed index stuck in "extreme fear" for 14 days straight

not regular fear. EXTREME fear.

someone on twitter said "none of my normie friends ask me about crypto anymore" and honestly that hit different? like i remember 2021 parties everyone suddenly wanted to talk bitcoin when it hit $60k. my aunt asking about dogecoin. barber telling me about nfts.

now? silence. nobody brings it up.

but bitcoins at $87k! not a bad price! so why does it feel like crypto died

what actually happened

spent too much time going through coindesk cointelegraph the block trying to piece together when this shift happened

everything traces back to october 10th

the flash crash

heres what went down: trump announced new tariffs which triggered panic selling in a market with low liquidity already. set off the BIGGEST liquidation event crypto has probably ever seen. were talking $19 billion in leveraged positions liquidated.

thats not people choosing to sell. thats people getting FORCED OUT because they borrowed money to trade and couldnt cover losses.

bitcoin dropped over 14% in like 48 hours (oct 10-11)

but altcoins? absolutely destroyed

  • non-bitcoin non-ethereum stuff dropped about 33% across the board
  • many lost 80% or more
  • some lost close to 99.9% in that same window

im talking coins people had real money in. doge briefly dropped 50%. smaller altcoins basically went to zero in MINUTES.

thats the kind of thing that makes people quit


the memecoin disaster nobody wants to talk about

okay so this part probably killed retail enthusiasm more than anything: trump and melania memecoin crashes

remember when those launched? massive FOMO wave. people thinking "if the trumps are doing it its gotta be legit right"

yeah no

both tokens crashed over 90% from peaks. combined market cap losses over $1 billion

thats not just money disappearing thats trust evaporating

when you lose money on some random shitcoin you found on twitter thats one thing. you knew it was risky. but when you lose money on something promoted by people supposed to be running the country?

different

makes you feel stupid. betrayed. and most importantly makes you stop caring about crypto entirely

the data backs this up

pulled vanecks recent bitcoin report because i wanted to see if "diamond hands" narrative still real

medium-term holders (1-5 years) are selling:

  • 1-2 year holders down 900 basis points month-over-month
  • 2-3 year group down 1,250 basis points
  • 3-5 year holders dropped 550 basis points

long-term holders (5+ years)? not moving at all

translation: people who bought 2021-2023 are tapping out. exhausted. either down money or barely breaking even and done waiting for "next big run"

but OGs holding since 2017-2020? completely unfazed

so this isnt "bitcoin is dying" moment

its "retail is exhausted and gave up" moment

predictions all over the place

naturally wanted to know what experts think happens next

range of predictions is WILD

some saying bitcoin hits $250k by end 2026. coincodex algorithm predicts $308k by 2030 (though they also call current forecast bearish which is... confusing)

other analysts saying were entering DECADE-LONG bear market

through 2035

ten years

thats not a dip thats an entire era of crypto winter

honestly? dont know whos right. bullish case makes sense if institutions keep buying and governments keep printing money. bearish case makes sense if retail never comes back and we hit peak adoption already

wait...

my actual take after all this

crypto isnt dead

retail interest is dead

thats what i keep coming back to. bitcoin trading at price that seemed impossible five years ago. institutions still buying—corporations added 42k btc in one month (largest accumulation since july 2025) even while etfs saw outflows

but average person who got wrecked on memecoins or lost money in october? done with crypto

and i get it honestly

investors pulled $3.6 billion out of spot bitcoin etfs in november alone. largest monthly outflow since launch. combine that with trump/melania memecoin disasters and market in "extreme fear" two straight weeks...

yeah of course google searches at one year low

people dont search for things theyve given up on

stuff im still thinking about

tbh dont have answers and genuinely trying to figure out what i think:

will retail ever come back or is crypto just institutional-only now

is fear and greed index even useful? been screaming extreme fear 14 days but bitcoin hasnt collapsed so... is fear good buying signal or just accurate

what happens if we hit actual recession? does btc act like digital gold or tech stock


heres what i cant stop thinking about

if retail never comes back what happens to cryptos whole narrative

pitch was always "banking for everyone" and "financial freedom for masses"

but if masses checked out. if crypto just becomes something only institutions and whales trade

did we basically just recreate traditional finance with extra steps

idk the answer

just saying worth thinking about

fact that bitcoins still above $87k while nobodys googling "crypto" tells me something fundamental shifted

whether thats good or bad depends who you ask

still figuring out what i think


are you still actively following crypto or checked out too? because based on data most people have and im genuinely curious if thats reversible or if we just watched end of cryptos retail era happen in real time

thoughts?

How do you rate this article?

13


Cloudy12
Cloudy12

Nigerian student & aspiring techie. I just finished secondary school and now I’m diving deep into crypto, code, and motivation. I write to grow, share, and inspire others on the same journey.


Crypto Hustle NG
Crypto Hustle NG

Hey! I’m a Nigerian student passionate about crypto, online income, and personal growth. On this blog, I share what I’m learning — wins, mistakes, and all — to help others grow, earn, and stay inspired.

Send a $0.01 microtip in crypto to the author, and earn yourself as you read!

20% to author / 80% to me.
We pay the tips from our rewards pool.