Cryptocurrency on Your eCommerce Store

Why You Should Accept Cryptocurrency on Your eCommerce Store

By zubairkhan | Crypto Commerce | 16 Oct 2020


Gone are the days when traditional payment methods processed most sales. Companies are introducing new payment systems, and cryptocurrency is one of them.

The addition of cryptocurrency has utterly changed the whole outlook of the business world.

Thanks to e-commerce businesses, cryptocurrency has witnessed remarkable growth in the last few years.

At a rapid pace, small retailers to big corporations are now accepting payments in cryptocurrency.

Over 260,000 retail companies and food chains of Japan welcomed cryptocurrency as a new payment gateway.

As an e-commerce merchant, you must view cryptocurrency as a new optimal payment option. It is an excellent choice for those who look for a fast and convenient way to collect payments for their services or goods.

The rise in sales and cryptocurrency

Companies adopting cryptocurrency witnessed a remarkable rise in their sales. It's a new way to expand the consumer base and a seamless way for retailers to accept payments.

If you are a business owner, you should also be available to sell your products and services to people that want to spend cryptocurrencies because those are the people who are more likely to spend a lot more than usual customers.

Let's consider the Blockchain of the Institute of technology. It sells a wide range of products, services, and training worldwide. They offer online courses that cannot be purchased only through credit cards, but they provide an opportunity to pay through cryptocurrency.

According to them, whenever the value of cryptocurrencies like Bitcoins goes up, sales using cryptocurrency goes up impressively. And if they would not have offered this option, those are the sales they could not have been able to make.

Benefits of accepting payments in cryptocurrency

The increasing use of digital currency can help in overcoming the old e-commerce obstacles. In terms of current development, accepting payments in cryptocurrencies has multiple benefits.

Broaden your customer reach

Offering this as a payment method helps you reach out to tech-savvy consumers who belong to the cryptocurrency market. Adopting this payment option facilitates you to broaden your customer reach and appeal to customers globally.

Fast pace transactions

Payment accepted through credit cards usually takes a couple of days to batch out. Cryptocurrency is processed instantly and gives you the option of immediate access to funds. Fast transactions facilitate business to streamline business cash flow efficiently.

Less costly

Another great advantage of the cryptocurrency payment method is low charges on each transaction. The costs depend upon through which medium you accept cryptocurrency payment (personal wallet or a third-party provider).

Premium security

Around 270,000 credit card frauds were reported in 2019. These frauds might be of concern for some e-commerce merchants, and they might turn down digital payments offers.

However, cryptocurrency eliminates the chances of such scams and saves merchants from bankruptcy.

Once the transaction is completed, you cannot revert it until and unless you have the merchant's consent. In this way, you get additional security, and there will be fewer chances of any digital fraud.

Absence of a central entity

Traditionally, a third party is always involved when transactions are made. This central entity monitors retailer store data and every transaction. To be under strict surveillance might concern merchants.

Cryptocurrency eliminates the middleman and gives vendors full independence. They can choose what products they can sell.

However, some sellers can take advantage of this facility to sell illegal products.

Merchants who accept payments on their e-commerce store might face issues when they have to pay to others. Usually, wholesalers or the raw product industry do not accept payments in cryptocurrencies.

But most of them don't know how they can convert their cryptocurrency. Well, it's pretty easy. 

Let’s discuss how you can convert cryptocurrency into local fiat currency.

How to convert your Cryptocurrency into Fiat Currency?

Cryptocurrency is a powerful means of exchange, and people are making money by trading bitcoin, ethereum, etc.

Merchants who accept payments in cryptocurrency often prefer to convert them into local fiat currency for multiple reasons.

Since cryptocurrency is still an alien concept for some merchants, they often hesitate to accept payments in cryptocurrency because they might not know how to get it converted.

Adhere to the pointers mentioned below to find out how easily you can convert cryptocurrency into local fiat currency.

Use a cryptocurrency exchange

The first one is to use a cryptocurrency exchange.

Whenever you travel from one country to another, like from the United States to Argentina, you have US dollars. However, US dollars are not accepted everywhere, and you need to pay in Argentinian pesos.

Similarly, with cryptocurrency, that happens sometimes because not everybody accepts cryptocurrency as a form of payment.

So for the exchange, you need to go to a cryptocurrency exchange.

There are many options for these cryptocurrency exchanges; some of the more popular ones include Coinbase, available in over 30 countries. There are some other options like Gemini or Kraken.

Cryptocurrency debit card

Another effortless way to convert your digital currency to fiat currency is to get a cryptocurrency debit card.

For e-commerce merchants, this option is quite beneficial since they make huge payments; they can use this facility.

These debit cards can be tied to your cryptocurrency holdings. For instance, Coinbase has a visa Bitcoin debit card, enabling you to keep your holdings in Bitcoin, but you can spend them anywhere where the visa card is accepted.

Even if you pay anyone through cryptocurrency, they will be getting paid in the local fiat currency.

Additionally, these debit cards also let you go to an ATM, and you can withdraw funds in your local fiat currency against your Bitcoin holdings.

Local Trading Site

Another alternative is to use a local trading site.

Local Bitcoins is the primary option available in over 200 countries across the globe.

It provides a platform where buyers and sellers have access to an escrow service. You can deposit your bitcoins in this escrow.

The buyers can send payments, and the platform will take care of issuing the bitcoins out only when you receive payments for those bitcoins. You’ll get a notification when you receive the payment, so then you can release the bitcoins to go to the other person.  

Future of Cryptocurrency and E-commerce world

Technology, like digital currency transforming the eCommerce industry and taken it to the new heights. Cryptocurrency is a ground-breaking intersection of technology and finance. It can change the game in a lot of ways.

However, we still believe there is a long way to go. Retailers might not be ready to embed cryptocurrency into their e-commerce stores. Some still prefer regular payments, while others believe the integration of crypto as a new payment method in the e-commerce world might be a feasible alternative payment option.

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