As the FIFA World Cup is about to begin, crypto platforms are separately promoting their popularity. It is every platform's own promotion in the name of World Cup.
Examples -
KuCoin Crypto World Cup
KuCoin has launched the "Crypto World Cup" with a mega prize pool of $250k. In this Crypto World Cup, 16 token teams will play 15 matches in 16 days. In this, people have to support the team of their choice to win the prize.
Poloniex World Cup Carnival
Poloniex has launched the "World Cup Carnival". The carnival is split into two halves of $50k each, with a total prize pool of $100k. In one part, people have to guess the winner of each match, and in the second part, they post World Cup related posts, which can be anything generic or video/photo etc.
Bitgate & Messi
Bitgate has partnered with Argentine footballer Lionel Messi to release a prize pool of $2k in a simple gleam task of promoting Bitgate. A BGB worth $20 will be distributed to each of the 100 winners.
IGNORIG FIFA
Some platforms are not intrested in soccer much, so they are not doing any FIFA promotion, for example FTX is sponsoring Cricket World Cup, and Coinbase is sponsoring NBA..