Man, oh man, it's nice to see Candy Digital finally arrive at a stable home. For the last couple of years, there have been a number of rumors and reports that the company was being sold, which had really started to become a growing drag. While the NFT market collapse was definitely a huge hit, the former Candy owners did not help themselves by using a terrible chain in the root network and lacking features like trading.
In March, after months of uncertainty, Candy was saved when former Sotheby's CEO and President Tad Smith swooped in and purchased Candy Digital. When the purchase was announced, it came with a series of announcements to "right the ship" and address some of the most critical issues that had long plagued the platform. This included Candy migrating to Solana, an established blockchain that has proven capable of delivering, as well as features like the ability to gift NFTs and sell them on an external market rather than an internal one.
It has taken several months for these announcements to see the light of day, with some things like selling and gifting still not active (the marketplace is undergoing testing this week), but significant progress has been made! The migration (Candy covered the entire cost) has wrapped up with tens to hundreds of thousands of assets now minted on Solana! They have also released new insight into the new economy that they are building called the Diamond Economy. The Diamond Economy is really interesting to me because of how they are focusing on burning as well as buying and keeping the quests that Candy had, but adding additional benefits based on the actions that you do, creating a much more interactive collecting experience.
Two weeks ago, Candy executed two limited drops of 500 packs each for the 2026 MLB Base Series Icons. Each drop consisted of 500 packs, with each pack containing 10 Icons. The first drop sold out in seconds, and I was lucky enough to score 5 packs! A week later, they performed a second drop of 500 packs. In this drop, they had already added requested features, and to help more people get packs, they limited each purchase to just 1 pack. This drop lasted a whole 90 seconds before it also sold out like the first one.
The day after the second drop, Candy launched the secondary market, allowing users to buy and sell Candy Digital assets on MagicEden! This feature has not been active for even a week yet, but Candy Digital is already climbing the leaderboards across its various collections. Just the other day, a DC Comic NFT sold for a whopping 49 SOL (well over $3,500 at the time of sale).
Now, in an hour, Candy is releasing the rest of the 2026 MLB Base Series ICONS. A total of 1,500 packs will be available, with users able to purchase 5 packs at a time. This will be three times the size of previous drops, so it will be interesting to see how long it takes for them to sell out. On the secondary market right now, packs are still selling for over 0.6 SOL (over $40 bucks a piece), which, since the packs are $10 plus minting fees ($3.50 a pack), just reselling the packs is a way to make a nice return on profit!
Happy collecting!
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