OKX has announced the strengthening of its partnership with McLaren, the Formula 1 team, in 2024. The sponsor will appear in the official side pod position, drivers helmet and team kits.
The new livery is inspired by Stealth Mode, designed jointly by OKX and McLaren.

The extension of the partnership between the two aims to strengthen the connection of the dynamic worlds of Web3 and blockchain with elite motor racing, with the aim of activating the technology to bring fans and speed enthusiasts closer together.

For the exchange it is a great opportunity to make itself known even more in the world, increasing its visibility and reaching a wider audience, in what is among the most followed sports in the world with over 400 million people estimated to follow it.
OKX's visibility on McLaren cars will help the company gain recognition as a potential leader in the cryptocurrency space, with its sights set on mass adoption.
Furthermore, Formula 1 is an industry at the forefront of innovation which is why the exchange has chosen this partnership to push Web3 and blockchain.

For McLaren, however, it is an opportunity to increase revenue and improve the fan experience. I remember that the exchange is among the absolute leaders in the crypto sector, with a number of users increasingly close to Binance (currently number 1).
The number of high-level sponsors is constantly increasing, if you remember for example crypto.com which in 2021 announced a 5-year, $700 million agreement with the NBA to become an official sponsor, including with Serie A and Ligue 1 in football.
Binance and Bitpanda are also official sponsors of Lazio and Bayern Munich, as well as socios.com and others.

Cryptocurrency sports sponsorships are a relatively new phenomenon but one that is slowly becoming more and more common, allowing for an increase in active users, aware that this world exists and is enormously expanding.

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