Pär Helgosson, Web3 Manager of Paris Saint-Germain Football Club (PSG), announced that the sports institution , a finalist in the 2025 Champions League, has bitcoin (BTC) on its balance sheet.
The revelation was made during Helgosson's presentation at the Bitcoin 2025 conference taking place in Las Vegas, United States. What was not disclosed was how much BTC the club owns.
Helgosson said from the main stage: “One of the things we did as a club was incorporate bitcoin into our accounting books. We took our fiat reserve and allocated it to bitcoin. We still have it on our books. And, as one of the biggest clubs in the world, we are the most important player within the sports ecosystem to do something like that.”
The French club's executive added that "PSG Labs is now accelerating bitcoin entrepreneurs and projects, and we will help them get to market."
"We're going to launch with you, list with you, compete with you. We'll help you find that global market with our more than 550 million fans around the world."
Pär Helgosson, Web3 Manager of Paris Saint-Germain Football Club
In conclusion, Helgosson said, “It’s fantastic to be part of the Bitcoin ecosystem.”
This isn't PSG's first foray into digital assets. In 2018, it signed a contract with Socios.com to launch a fan token.