I gotta be honest. So far, until now, I appreciated the way Haliey Welch, Hawk Tuah girl, handled her 15 minutes of fame.

First, she immediately said she wasn't gonna open an OnlyFans. Then she launched her merch. Then she launched a podcast.

I like the fact she didn't open an OnlyFans. I like the fact she launched a podcast and released her own merch, even though I don't watch the podcast and don't buy her merch.

However, she may have made her first mistake, which unfortunately cost a lot of people money, but probably won't cost her much. People the internet, sometimes, forgets quite quickly and forgives even faster.

The thing is, there's already been a plethora of Hawk Tuah-themed memecoins, but they were all created by third parties.

Now, Hawk Tuah and her own team launched their own memecoin on Solana.

The token surged to $500 million and then crashed to $60 million in an hour. And that's also due to the terrible tokenomics of the token, as well as some alleged insider trading.

The problem, for Welch, is that these things are often not a mystery. They're pretty black and white. Everything you do is permanently registered on the blockchain, so you've got somebody on your team that rugged 'investors' or did something dodgy, you can easily find out and prove it.

A lot of sniping took place, some insider trading, people got rugged.

I still don't understand how people still fall for these influencer-led crypto projects, because they always, always end up horribly.

With the best of intentions, and most of these influencers don't have the best of intentions, they always go the same way: down.