In an effort to maintain its foothold in Myanmar, RFOX MEDIA is continuing to leverage all kinds of apps, products and services from the RFOX ecosystem, strengthening its hold on the local market and expanding the utility of the RFOX token. Part of this includes RFOX MEDIA’s new jump-and-run casual game, RFOX Run. RFOX Run debuts a novel gaming rewards model called Play2Eat, which – in collaboration with foodpanda, Myanmar’s leading food delivery service – gives winning players the opportunity to redeem free food vouchers and literally play to eat.
RFOX Run first made the news when RFOX MEDIA and Goama, a prolific tournament eSports and NFT gaming platform, announced their partnership to work to market a novel Play2Earn solution to the Myanmar market. With the recent rebranding of MYMEDIA into RFOX MEDIA and its combined social media channels and websites having 13 million followers, 40-million-page impressions, 20 million minutes of viewed video footage per month and content estimated to reach about 30 million users per month, it was touted as a great opportunity for the two companies to reach into the Myanmar market and expand from there across the rest of Southeast Asia.
As the market for blockchain solutions grows, RedFOXLabs, RFOX MEDIA’s parent company, plans to build greater partnerships in gaming, e-commerce, entertainment media and digital finance, just to name a few. Similar acquisitions to MYMEDIA Digital, the predecessor to RFOX MEDIA before it was rebranded, could be a bullish sign for any new solutions from RFOX.
To help with the rebranding, and further integration within the RFOX ecosystem, RFOX MEDIA has launched a new dual-language website in Burmese and English, reflecting both its status as the digital marketing leader in Myanmar and its next phase of growth into different parts of the world, most notably Southeast Asia. The expansion plans for RFOX MEDIA will drive further growth to the already-impressive social media metrics that it has gained in just one country so far.
Rene Heumueller, COO of RFOX MEDIA, commented:
“I’m extremely happy to be part of RedFOX Labs as we build out RFOX MEDIA. I am passionate about building products and services that improve people’s lives, and this is the right place to be. The RFOX MEDIA team is built on the back of the existing team of MYMEDIA and pulls on years of experience and a library of content. This gives us a strong head start we need in a fiercely competitive landscape, especially as we expand our operations internationally.”
Ben Fairbank, CEO and Co-founder of RedFOX Labs, commented:
“The rebranding of MYMEDIA into RFOX MEDIA is the initial step towards applying our expertise in scaling technology and building integrations and interoperability, providing exponential value to a digital marketing platform that is ready to expand into Southeast Asia and beyond.
Our acquisition of MYMEDIA earlier this year allows us to build out equivalent platforms in other countries in Southeast Asia, leveraging a Rolodex of global advertisers already using MYMEDIA who are chomping at the bit to get exposure in the region. Southeast Asia has 360 million internet users, including 104 million aged between 25 to 34 -- the most valuable age group to major advertisers.”
About RedFOX Labs
RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region's markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy using emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX).
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