FOMO, or fear of missing out, often drives crypto market prices. FOMO is not just a social media addiction. It is a real marketing strategy used by digital marketers and advertisers to influence consumer buying behavior. In crypto, FOMO leads people to buy at extremely high prices during a market pump. When the price stops rising, they feel like they are missing out on future profits and choose to buy more cryptocurrency. This keeps the market moving up, even though it may be overvalued.  A more sophisticated form of FOMO involves creating a frenzy around a specific token using social media marketing strategies. This is achieved by manipulating emotions such as fear and uncertainty and spreading rumors around an upcoming project. Crypto projects market their ICOs by starting rumors about the early stages of their product. Once these rumors start spreading through social media, investors quickly buy into the hype and hope for an easy profit when the product eventually launches. Sadly, most of these projects fail before they even get off the ground, which results in ICO investors losing money instead of making it.