Latest Posts with Marketing tag

Marketing

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The Mindblowing Way Blockchain Revolutionizes PPC and Referral Campaigns

24 Jun 2020 7 minute read 2 comments 2key

Pay per Click (PPC) campaigns, or search advertising, raked a cool $106.5 billion in 2019.  Yet, managing a PPC campaign is complex and, short of hiring a PPC manager, you might well fall into the trap that leads 72% of companies to ignore checking,...

Choose the most wanted brand token of the month and get free tokens!

2 Jul 2020 2 minute read 4 comments Brand Tokens

What's wrong with loyalty schemes these days? Practically everything you buy has a different loyalty scheme attached to it. You purchase your groceries, swipe your loyalty card, and throw it back into your purse or wallet. Or how about that latte wit...

Must-Have Features in Customer Engagement Platform

7 Jul 2020 2 minute read 0 comments A. H. M. MAHBUBUZZAMAN

Client Engagement Platforms can comprehend your issues with regards to giving better client experience. Know the strategies for keeping up a sound connection with your clients and improve the client's lifecycle esteem here. In a general sense, client...

TikTok and the Digital Cold War

9 Jul 2020 3 minute read 1 comment jer979!!

tl;dr: When the Internet is centralized at chokepoints, nation-states can engage in digital war games. India v. China in Round 1. I’ve long been concerned about the depths of penetration into American and Western society that TikTok has acquired. As...

The Weekly Summary - Issue 9.2 - Learning Extended Edition

13 Jun 2020 1 minute read 0 comments tvlachak

Issue 9.2 / June 12, 2020 Learning Some tools for better thinking. There are many great ideas from this year’s CX Report (CX = Customer Experience × Computational Experience). Here is a summary and a Twitter thread. Johnny Uzan believes the college...

Are Austrians Better Marketers?

1 Jul 2020 3 minute read 0 comments jer979!!

tl;dr: Has behavioral economics inspired marketing run its course? The Austrian school of economists make the case that it has and offer an alternative. I’ve been exploring the concept of “crypto-marketing” for almost five years now. All along, I tho...

The Disintermediation of Securities Lending

2 Jul 2020 3 minute read 0 comments jer979!!

tl;dr: Reimagining the world of securities lending when smart contracts work at scale and we all keep more of our money. There was an article in the June 10th edition of the Wall Street Journal entitled, How Investing Giants Gave Away Voting Power Ah...

Entitled Dog Owners, Racism, and a Viral Video

18 Jun 2020 5 minute read 0 comments jer979!!

tl;dr: how entitled behavior leads to conflict, disharmony, and discord. An example of dog owners in public parks. An entitled dog owner doesn’t leash her dog There is a wonderful park across the street from my house. It’s 500 acres full of pat...

The Driver’s Test of the Future

23 Jun 2020 2 minute read 0 comments jer979!!

tl;dr: Imagining a future where a blockchain certifies your competence as a driver and the end of mandated driving instruction. My daughter is going for her driving test this afternoon. I’ve been training with her for 9 months. We’ve done urban roads...

Hijacking the Narrative

15 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: the education lobby co-opts the Wall Street Journal to reinforce their positions. A lesson in narrative in hijacking. In from Story to Setting, we explored Venkatesh’s idea that Covid-19 had moved from “the story” to “the setting for the new s...