Latest Posts with Marketing tag

Marketing

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The Disintermediation of Securities Lending

4 hours ago 3 minute read 0 comments jer979!!

tl;dr: Reimagining the world of securities lending when smart contracts work at scale and we all keep more of our money. There was an article in the June 10th edition of the Wall Street Journal entitled, How Investing Giants Gave Away Voting Power Ah...

Choose the most wanted brand token of the month and get free tokens!

8 hours ago 2 minute read 4 comments Brand Tokens

What's wrong with loyalty schemes these days? Practically everything you buy has a different loyalty scheme attached to it. You purchase your groceries, swipe your loyalty card, and throw it back into your purse or wallet. Or how about that latte wit...

Are Austrians Better Marketers?

1 Jul 2020 3 minute read 0 comments jer979!!

tl;dr: Has behavioral economics inspired marketing run its course? The Austrian school of economists make the case that it has and offer an alternative. I’ve been exploring the concept of “crypto-marketing” for almost five years now. All along, I tho...

When Growth is Zero-Sum

30 Jun 2020 4 minute read 0 comments jer979!!

tl;dr: With everyone effectively online, the Web2.0 battlefield changes from growth that rides the wave of market expansion to competition annihilation. In When Tailwinds Vanish, The Internet in the 2020s, John Luttig helped me step away from the day...

I’m a Hypocrite

26 Jun 2020 1 minute read 0 comments jer979!!

tl;dr: say one thing in a blog post, then do the exact opposite. That’s pretty much the definition. Yesterday was a bit of a tough day for me. Only three hours after I hit “publish” on a post called “Respect for Time,” I completely disrespected someo...

Respect for Time

25 Jun 2020 3 minute read 0 comments jer979!!

tl;dr: How we spend our own time is up to each of us. How we choose to spend the time of others requires thoughtfulness. After college, I lived in Germany (Frankfurt) for 1 year and then in Japan for 2 years. On one of my first days in Germany, I was...

Win the Morning

24 Jun 2020 2 minute read 0 comments jer979!!

tl;dr: Your day may not go as planned, but if you win the morning, you increase your odds of success. You also feel better One of the things you learn in the practice of meditation is that your mind IS going to wander. While I haven’t asked him about...

The Mindblowing Way Blockchain Revolutionizes PPC and Referral Campaigns

24 Jun 2020 7 minute read 2 comments 2key

Pay per Click (PPC) campaigns, or search advertising, raked a cool $106.5 billion in 2019.  Yet, managing a PPC campaign is complex and, short of hiring a PPC manager, you might well fall into the trap that leads 72% of companies to ignore checking,...

The Driver’s Test of the Future

23 Jun 2020 2 minute read 0 comments jer979!!

tl;dr: Imagining a future where a blockchain certifies your competence as a driver and the end of mandated driving instruction. My daughter is going for her driving test this afternoon. I’ve been training with her for 9 months. We’ve done urban roads...

I’m a Fundamentalist

22 Jun 2020 2 minute read 0 comments jer979!!

tl:dr; My outlook is not as rational or balanced as I thought. Neither is yours. Awareness of both is good. Affecting change is only possible by one of us. My father and I were chatting about current events. He had expressed curiosity about whether w...