Basic Attention Token (BAT)

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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.

The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with. 

The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing. 

Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.

In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.


The Biggest No Brainer in Crypto

27 Mar 2024 3 minute read 1 comment Dr. Stetson Windsor, Chairperson of Jurisprudence

Having a web3 BROWSER is the number one thing needed for web3 to work.  $MASQ! MAAAAAAAAAAAASQ! Tell me, how do all of these beautiful modular blockchains connect all of these scalable privacy loving L2s to these incredible atomic wallets that allow...

Gemini Earn Settlement to Make Lenders Whole Clears First Hurdle

20 Mar 2024 2 minute read 0 comments Cje95

Just a couple of hours ago, while I was in between good 'ol meetings at work, an email came across my phone that I had to check out. It was a notification from Gemini concerning the latest update in their ongoing court case with Genesis over the Gemi...

Taking the Masq Off Web3

19 Mar 2024 2 minute read 0 comments Dr. Stetson Windsor, Chairperson of Jurisprudence

The one place that every important web3 narrative can come together is through a browser. Case in point: You wouldn't be able to access any web3 narrative of AI, gaming, privacy L1, sharded L2, whatever, if not for the Firefox or Chrome browser you a...

Brave Creators can now get tips on-chain

18 Mar 2024 1 minute read 8 comments Uncryptic

I have a soft spot for the browser Brave because it's what got me into crypto in the first place. I was working in publishing and heard about this new model where users could earn from advertisers and use it to reward publishers directly. I downloade...

Gemini Earn User's Receive Fantastic News!

1 Mar 2024 3 minute read 0 comments Cje95

When any company files for bankruptcy it often means investors or those whose assets the company had are in trouble. With crypto though it has honestly shown to be exponentially worse as we have seen with 3AC, Hodleraut, and many many others. Off the...

Brave is on a Roll with Another New Feature Release!

28 Feb 2024 2 minute read 4 comments Cje95

It seems like the last week of February Brave has been going into overdrive announcing upgrades that are now in effect as well as improvements that are beginning to roll out. This week alone we have seen Leo get a boost, self-custody of BAT rewards b...

Brave Browser's Leo Continues to Excel With Even More Improvements!

26 Feb 2024 2 minute read 0 comments Cje95

Last September the Brave Dev team announced that their privacy-preserving AI was coming along nicely and would soon be made available for users. Initially, I was pretty skeptical about this idea especially when you look at what is happening with AI's...

Brave Browser Announces The Release of its Most Requested Feature!

24 Feb 2024 3 minute read 7 comments Cje95

Arguably the biggest and longest running complent I have seen from people over the years with Brave Browser boiled down to one simple thing. BAT rewards could only be received via a custodial account. The options that Brave had were underwhelming as...

Brave Browser's End the Month With a Slew of Updates!

1 Feb 2024 4 minute read 1 comment Cje95

The development team at Brave has been at it again and boy have they delivered for users in a big way! I imagined with it being the start of a new year they could kick it off with an update maybe two but instead they hit us with three updates and an...

Brave's New Update for Content Creators

19 Jan 2024 2 minute read 0 comments Cje95

Previously, when someone wanted to tip a content creator using Brave they could only do so using the BAT token. While this was done to increase usage of the token I am not all that sure it ever really took off and thus in the current landscape Brave...