Basic Attention Token (BAT)

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Basic Attention Token (BAT) is a cryptocurrency founded by Brendan Eich in 2017. It is a token based on the Ethereum blockchain that aims to revolutionize the digital advertising industry by directly connecting advertisers, content creators and viewers together.

The team over at BAT aim to create a new form of digital advertising space that fairly rewards content creators and the viewers of the advertisements through the power of blockchain technology. Furthermore, advertisers will also receive a better ROI using their system as they get more accurate data to play around with. 

The entire project is powered through the Brave browser, a specially designed browser that is focused on privacy and speed. It is created by Brendan Eich, the co-founder of the popular web-browser Mozilla and the creator of the programming language JavaScript. The Brave browser blocks all advertisements, cookies and malicious trackers by default, helping users to retain privacy. The browser also automatically upgrades every website to HTTPS for an additional layer of security whilst browsing. 

Brave automatically tracks the attention that a user may devote to a particular advertisement and assigns an Attention Value to that user. Using machine learning on that Attention Value for different adverts then allows Brave to show relevant advertisements to that specific user. This is perfect for both users and advertisers alike. The most important feature regarding attention tracking is the fact that the data tracked will always remain anonymous and never leaves the hosts computer at any time, allowing the user to retain his data.

In this tag you can discover Basic Attention Token (BAT) news, price prediction, opinion and analysis created by users.


I Hesitated To Switch To Brave For 2 Years Until I Realized It Works Just Like Chrome, but is 3x Faster, no Ads and Can Use All Chrome's Extensions

1 week ago 4 minute read Ra.Tomps $10.01 tipped

I have known about the Brave browser for a pretty long time now. I have been within the space since early 2017 and have managed to be able to see just a couple of up and down swings during my short time here. Back in October 2017, I had invested a fe...

4 Very Interesting Things That Happened In Ethereum's Ecosystem Last Week

3 weeks ago 2 minute read kevW!ls0n $8.83 tipped

July is coming to a close and it’s been an interesting month for the market. Unfortunately, Bitcoin (BTC) is below $10,000 and people’s expectations of Bitcoin reaching $25,000 or $40,000 are a little shot now. Some people have downgraded their forec...

$200 in $BAT Publish0x Writing Contest: #SwitchToBrave

1 week ago 3 minute read Igor Tomić $7.51 tipped

Hey Publish0x Community, The first contest we've held a few weeks back went really well. Almost 50 of you have let the community know why you're holding the tokens that you're holding, and you can read the articles submitted in the ShowYourPortfolio...

BAT Technical Analysis - Bulls Trying To Take Over The Bears' Tanks

2 weeks ago 2 minute read chrispop $7.04 tipped

After a pause I've taken from writing I'm back with a fresh analysis of BAT (Basic Attention Token). I suggest checking my last article on BAT from 23th March as I will start off by giving you an update on that one: https://www.publish0x.com/bat-fans...

In-Pill: BAT Releases Twitter Tipping - Here is What You Need To Know

2 weeks ago 1 minute read h00li $6.03 tipped

Brave has recently unveiled a new version of their desktop browser which has now extended its Brave Rewards program to include tipping to Twitter users. Prior to this release, Brave Rewards allowed users to tip Web Sites, YouTube creators and Twitch...

BAT, Brave, and publish0x

2 weeks ago 2 minute read Daniel Goldman $4.63 tipped

If you're new to publishx, tipping is a core idea behind the platform. Instead of traditional ads, publish0x is, or at least will be, funded through sponsors that provide tokens in exchange for having their project described when a tip in their token...

Most Exciting Crypto Projects Out Of San Francisco Bay Area

5 days ago 3 minute read Adamic0 $4.48 tipped

Even if blockchain development and startups are quite a global phenomenon, with Asia and Europe really leading the way with innovation, there are several major projects in America that are are looking good to cause some quakes in various industries....

Wikipedia Co-Founder Says To Stop Using Google Chrome and Switch To Brave

2 weeks ago 2 minute read h00li $4.14 tipped

Larry Sanger, the co-founder of Wikipedia, had shocked the public earlier during the year when he had announced that he would stop using the Google Chrome browser in favour of the privacy-focused Brave browser. We all know that today we are living in...

A Quick Review Of BAT (Basic Attention Token) Project

1 week ago 4 minute read Rumi $3.88 tipped

Whаt іѕ Basic Attention Token (BAT)? Basic Attention Token іѕ а decentralized, transparent digital advertising platform based оn thе Ethereum blockchain. Thе platform іѕ comprised оf mаnу components: а digital ad exchange thаt аllоwѕ advertisers t...

BAT & WAVES Now Trade On Kraken

18 hours ago 1 minute read Li_KungFu $3.80 tipped

It is OFFICAL! You can now buy BAT and WAVES in the United States through another regulated means of trading via the Kraken exchange. The announcement was made on August 21st in which Kraken had stated that they were planning on adding support for WA...