A Comparative Analysis Of Binance And Kucoin

A Comparative Analysis Of Binance And Kucoin

By Smoljanović | Smoljanovic | 22 May 2023

Binance and Kucoin

Cryptocurrency exchanges play a pivotal role in the digital asset ecosystem, providing a platform for users to buy, sell, and trade cryptocurrencies.  Binance and Kucoin are two prominent names in this space, both offering a wide range of features and services.  In this article, we will conduct a comparative analysis of Binance and Kucoin to help illustrate their similarities, differences, and respective strengths.

User Interface and Experience

Both Binance and Kucoin strive to offer user-friendly interfaces and smooth experiences.  Binance, being one of the largest and most established exchanges, has apparently invested substantially in creating an intuitive platform.  Its user interface is well-designed, with a clean layout that caters to both beginners and experienced traders.  

Kucoin, while not as popular as Binance, also provides a user-friendly interface that is relatively easy to navigate, although I still fumble at times and get lost.  2FA and login passwords are straightforward, but I occasionally get stuck at the password prompt.  And yeah, maybe it's just the Kucoin profile choices I initially set up when first joining, but I dislike the experience while transacting and always get uncomfortable waiting for timed email and SMS verifications.

Supported Cryptocurrencies

One of the key factors that differentiate cryptocurrency exchanges is the range of cryptocurrencies they support.  Binance has a vast selection of coins and tokens available for trading, including both popular cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH), as well as a wide spectrum of altcoins.  Binance's extensive offering is one of its biggest advantages, appealing to traders looking for diverse investment options.  On the other hand, Kucoin also provides a decent selection of cryptocurrencies, but its offering is relatively smaller compared to Binance.

Trading Features and Tools

Both Binance and Kucoin offer a range of trading features and tools to enhance the trading experience.  Binance provides advanced trading options, including spot trading, margin trading, futures trading, and more.  It also offers various order types and advanced charting tools for technical analysis.  Kucoin, while not as extensive as Binance, also offers spot trading, margin trading, and futures trading options.  However, Binance's wider range of features makes it a preferred choice for advanced traders.

Both Binance and Kucoin follow a tiered fee structure based on the user's trading volume.  Binance offers slightly lower trading fees for high-volume traders, which can be further reduced by using their native cryptocurrency, Binance Coin (BNB).  Kucoin also gives fee discounts for users who hold their native cryptocurrency, Kucoin Shares (KCS).  Overall, Binance's fee structure tends to be more competitive, especially for high-volume traders.

The low-end teen-tiny trading amounts is not available on Binance.  I sometimes trade less than a dollar worth of AMPL or ETH on Kucoin to LTC and subsequently withdraw to Binance account for next to nothing.  Binance can't do that.


Security is a critical aspect when choosing a cryptocurrency exchange.  Binance has a proven track record when it comes to security, employing advanced measures to safeguard user funds and information.  It offers two-factor authentication (2FA), withdrawal whitelist, and cold storage for offline storage of funds.  Additionally, Binance has a Secure Asset Fund for Users (SAFU) that provides an extra layer of protection.  Kucoin also prioritizes security, using security protocols such as 2FA and encryption to protect user accounts.  While it doesn't have a fund like SAFU, it has proven to handle security incidents effectively in the past.

An exchange is not the place I would commit a significant portion of my funds that is not already written off in my mind.

Liquidity and Trading Volumes

Liquidity and trading volumes are crucial factors to consider, as they impact the ease of buying and selling cryptocurrencies.  Binance, being one of the largest exchanges, enjoys high liquidity and substantial trading volumes.  This ensures that traders can easily execute their trades at desired prices.  Kucoin, while not as large as Binance, still maintains reasonable liquidity and trading volumes for most popular cryptocurrencies.  However, for some less popular coins, liquidity can be lower compared to Binance.

Customer Support and Reputation

Customer support and reputation are significant indicators of an exchange's reliability.  Binance has a robust customer support system, offering multiple channels for users to seek assistance.  It also enjoys a strong reputation, thanks to its years of operation and continuous improvements.  Kucoin also provides customer support through various channels, although some users have reported longer response times during peak periods.  While Kucoin has gained a solid reputation, it may not have the same level of recognition as Binance in the broader cryptocurrency community.

Fun facts - I was mistakenly sent a duplicate payment of 86 EUR via SEPA payment method by a Binance payment processor to my bank in Sweden.  The open ticket persisted for almost two weeks, but every day consisted of many enjoyable chats with various Binance operators when checking for updates.  I did not fault Binance since the error was obviously done by a payment processor collaborating with Binance.  On the last day when ticket was resolved, I distressed them by suggesting filing a complaint with my Canadian friend Changpeng Zhao but then admitted it was a joke after sensing some concern at their end.

Kucoin on the other hand, failed to honor all my referrals received while I was a team member at Publish0x around the time of the FORTH bonanza, even after promising to do see after opening a string of support tickets.  I never contacted them again regarding the issue.


In conclusion, both Binance and Kucoin are reputable cryptocurrency exchanges that cater to different types of traders.  Binance excels in terms of its extensive range of supported cryptocurrencies, lower trading fees, and additional features like the Binance Smart Chain.  On the other hand, Kucoin offers a simpler user interface and is more beginner friendly.

The choice between Binance and Kucoin depends on individual preferences, trading needs, and experience level.  Users should consider factors such as the variety of cryptocurrencies available, trading fees, user interface, and additional features to determine which exchange aligns better with their requirements.

In my experience with Binance and Kucoin over several years, I conclude that I spend most of time on Binance and only visit Kucoin for small trades or transactions not available on Binance.

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