How To Connect With Anyone You Want
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How To Connect With Anyone You Want

By Ippollo | Podcasting Secrets | 20 May 2021

Throughout my 20s, I had read a couple of business books and listened to podcasts looking to learn how to become a successful entrepreneur. One of the most common suggestions that stood out to me was the advice to find a mentor. So I was always on the lookout for someone who would be willing to take me under their wings and teach me the path to success.

Over the years, I started a few businesses, would see a little bit of early success, but nothing really took off. I felt stuck and frustrated. This continued until I was 35 where I felt like nothing was going the way I had planned. Depression and anxiety had become so much of an issue that I was seeking professional help. I had reached the lowest point in my entire life.

The chance encounter that changed everything

I was introduced to a local entrepreneur who was the same age as me but had built a 7-figure online business. We went for multiple coffees to chat and get to know each other. At one of our meetings, he suggested I read the book, The Go-Giver by Bob Burg and John David Mann. That book changed my life. It showed me a different approach to building relationships with people and how to do business.

After a few years, this entrepreneur and I eventually parted ways. Still, the lessons I learned from him and the books he suggested I read stuck with me. I wanted to share my experience and what I had learned with other people, and that's when I decided to start my own podcast.

That was in late 2019, and I spent all of 2020 recording, releasing and managing my podcast. By the end of the year, I had released 60 episodes. I made many mistakes along the way, but that's to be expected when starting anything new.

For the first 5 months, I wasn’t interviewing any household names because I was intimidated to reach out. I didn't think they would ever say 'Yes,' and I didn't want to waste their time with my little podcast. Then something happened and presented me with the chance to test that theory.

One of my Instagram posts shared my top five business books, which I included The Go-Giver. Bob Burg ended up liking the Story that featured the post, so I thought I should ask if he would like to be a guest on the podcast. I sent him a message, let him know the impact his book had on me and asked if he would be willing to be a guest.

He said Yes!

I couldn't believe it. The author of one of my favourite books was going to take the time to have a conversation with me. All because I have a podcast. Which, by the way, had miserable download numbers, but he didn't ask or care about that.

Lessons learned

The reason I share this story is to highlight the power a podcast could have in helping you connect with people who you would have never expect you could. Once you have a platform that can add value to others, people are much more willing to give you their time. So if there's a topic you're passionate about, and there's someone you've always wanted to have a conversation with, start a podcast and invite them. There's an excellent chance they'll accept your invitation.

If you want to start your own podcast, here's how you do that.

If you want to check other podcast episodes I produced, you can find that at

You can also follow me on Twitter, where I share everything I’ve learned about podcasts, business and life.

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I'm a father trying to create multiple streams of income for my family.

Podcasting Secrets
Podcasting Secrets

After a year of running a podcast and making all the mistakes, I'm now sharing the lessons learned so other podcasters can avoid the same mistakes.

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