The mass of individuals is less intelligent than the individual reasoning on its own. To make people more enthusiastic, the manipulator must gather, squeeze and confuse their listeners so that they become less and less individual and more mass. The closer the listeners are to each other, the less their ability to discern and the greater their receptivity to suggestion and emotional contagion.
Relying on extreme simplification as a resource, the listener easily finds someone to blame and has the feeling that a specific person or group is enough to solve the problem. Such persuasion techniques are permanently used to limit the intelligence and vision of the public, as it is much cheaper and easier to manipulate the individual whose intelligence has been limited (thank the mass media for being mostly dedicated to our idiotization).
The repressed desires of the mass are stimulated. They tell us about the money we can earn, the comforts, the couples we can get, while distracting our attention from what matters and deliberately hiding the facts from us; in this way they make people get closer to the beast than to the intelligent human being.
When your audience is overcrowded, their own self-righteous behaviors arise driving them away from reasoning. Knowing that these techniques exist is only a small step in order to defend yourself against them. Manipulation is all around you and you only start to peek at it when something or someone gives you back your individuality.
Stay tuned with us, as we have just scratched the surface on this matters.
Monolith, signing off.