Hey, I just wanted to drop you a quick line today to offer you a bit of inspiration and, hopefully, a touch of motivation as well.

But my main purpose for writing this is simply to clear up a common misconception that
I hear and read on literally a daily basis. And you see it most often in people's product offers...

This sort of dependency we seem to have on IM “products.” And what I'm about to assert may be the polar opposite of what you're thinking. What do I mean?

Well, it seems that we've developed a disdain for the act of purchasing multiple products.

We've even given it a cute little name: shiny object syndrome.

But is it really a syndrome?

I say it's not.

If you're an Internet marketer and you buy a lot of Internet marketing books, videos, and
memberships – provided you're using the tools and strategies to move your own business
forward – then you're simply building a library.

And you show me one person who takes their profession seriously who doesn't have a library
of literature and other materials related to their craft, and I'll show you a total faker!

Think about it. What kinds of books and videos will you find in an MMA fighter's home? How
about a professional rodeo rider? A doctor? A lawyer? A physicist? See what I'm saying?


If you're a professional IMer, or even if you just aspire to be, then you should be building up
your library, actively consuming the material, and incorporating the best ideas and practices
into your own business.

Do you agree?

Of course, the strategies will ideally be effective... but that's not within your control. All you
can do is apply what makes sense, scrap what doesn't, and monitor your results.

If you honestly try something and it doesn't work for you, then you just got an incredibly
valuable education. Failure is the greatest path to success on Earth