A PERMISSIONED WORLD
An open letter from Charles Silver, CEO, Permission.io
Great endeavors throughout history, whether revolutions or businesses, can track their success based on
their appeal to what is right. There can be little doubt that the mass adoption of the internet and the explosion of opportunity that came with it inspired high hopes for a better world.
Sadly, many of the great enterprises of the dot-com era have abandoned that ideal and their moral compass. Once rooted in the freedom of information and ideas, their business models are now based on interruption, surveillance, data exploitation, fake bot activity, and a bewildering lack of transparency.
The public revelation of these behaviors has fostered an environment of mistrust in the very companies
that most need to inspire credibility and loyalty.
In particular, internet advertising giants have honed their “free” products to take from you what can never
be returned. They not only interrupt you and exploit your personal data but also seek to hijack your most
precious resource: time.
IT IS TIME TO CHANGE THE MODEL.
Advertisers are as disappointed as you with the lack of trust on the major digital platforms. So we have
created a Permission Marketplace; an advertising environment where real users choose how to spend their
time online and are valued and compensated.
At Permission.io, you own your data and your time, and you grant permission if you wish to share them. At
Permission.io you receive value in exchange for granting that permission.
When advertisers know their potential audience actively chooses to watch their advertisements, they will
abandon the attention-getting tactics that are part and parcel of the world of interruption marketing and
begin to be a helpful part of users’ internet experience.
In the Permission Marketplace, we expect ads to be anticipated, personal, and relevant.
When the audience is rewarded for its time, advertising ceases to be adversarial. It becomes the first step
in an effective and mutually beneficial relationship-building process. Permission facilitates transactions
between those who want to engage.
The Permission Marketplace introduces both validated advertiser value and a consumer-friendly introduction to cryptocurrency. It is facilitated by the Permission token, a cryptocurrency that enables advertisers to
pay Permission.io members directly and records its transactions on a dedicated blockchain.
It’s time to Ask Permission and stop interrupting.
It’s time to be Transparentabout how personal data is collected and used.
Its time for individuals to be paid versus internet giants.
Its time to build Trust
It is the conviction of beggar that we live in the 21ST century. In the century when there are basically a lot of different gadgets and advances around us, each one of them is destined for a sort of region of response to itself.
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