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Microblogging - Can it Still Be Beneficial To My Business?

By ChanWalrus | Marketing Essentials | 10 Feb 2022

When it comes to executing a good social media strategy, microblogging can make all the difference for your company.

I need to be absolutely honest with you before we begin. Microblogging is typically of little to no help to any website when it comes to SEO except insofar as helping with Google's freshness algorithm. This is because in most cases, Microblogs are too short to be relevant for SEO, however there can still be some benefit if you mention where your business is based in a lot of your posts mentioning goods and services, as this will still help crawlers identify where your website is based, helping localize your business.

In my opinion, the microblog is nearly solely for the purpose of social media promotion - and for this purpose it works well as the attention of people who are normally on social media is much reduced from the marketers that recommend you write each blog with a wordcount that makes Crime and Punishment look like a Mr. Man book. Your aim with these blogs is: Deliver relevant information about you and your goods and services efficiently and quickly for easy reading. 

Although in most cases I recommend a blog over 750 words (I like a nice comfortable 1000 these days!) which is great for SEO - at least if you're a small business competing locally. Microblogs have an effectiveness designed for people who don't want to spend the rest of their lives reading a short novel length overly padded piece of information.

What Exactly Is A Microblog?

A microblog, in my opinion, is a 200-350 word company-related article that discusses the firm, services, or goods. To be hones you could get away with 150... These articles are short and to the point avoiding unnecessary fluff. These can be quickly constructed and don't require the effort of a longer blog.  With around 50 of these on website and a post rotator (I recommend and use Content Studio, click here for an affiliate link!) You can keep one article going up per two to three days, and reduce your need to constantly create posts on social media. I use post rotators for 11 of my clients effectively at the moment. 

What Should I Include In My Microblog?

Include the following:

  • Name of your company or business and any important information
  • Name of your product/service, as well as any further details.
  • The location of the company should be listed somewhere at the bottom of the article, just in passing.
  • Backlinks to related websites or additional material that supports the content.
  • Internal connections to related products, services, information, or other material.
  • Relevant Evergreen Content (more on this later!) 

These blogs will do the following:

  • When people search for you online, slightly help define the website as being yours and associated to you.
  • Demonstrate the scope of goods and services to customers.
  • Keep your website up on the freshness algorithm.
  • Allow you to post stuff on a regular basis.
Relevant Evergreen Content: 

The main focus of these blogs should be on evergreen content, which is material that never expires and is constantly relevant to your business. Assume you're writing about digital marketing. You may write one microblog about SEO and another about the importance of blogging. One could be about your most valuable business services. These may be uploaded to social media whenever you need short material, or you can put them on a post rotator and have one appear every few days if you're lazy like me. 

Links, both internal and external:

Internally linking your blogs to others on your site will aid search engines in gathering essential information about your business. External links serve as a reference point and can boost your SEO marginally if you connect to high-quality content. Yes, it is also advantageous to use outbound links!

Microblogging Provides a Slight Competitive Advantage

When it comes to SEO, microblogging gives you a little advantage over competitors who don't bother blogging at all. They're brief, simple to write, and they help your business a little. They aren't particularly powerful, but they can be produced far more quickly than the ordinary long-winded blog.

If you write enough of them, you'll be able to demonstrate that you're a provider of specific goods and services in a way that other websites won't, and you'll begin to rank higher for your services than people who can't be bothered. Microblogs are easy to write and doing one or two a month will still help you when it comes to Google's freshness algorithm. You will get an advantage over competitors who are uninterested in their online presence. You don't have to write a novel-length blog if your focus is social media promotion. My longest ones are over a tenth of a novel in length, with over 5000 words. These long blogs are incredibly effective for SEO and give me the upper hand in getting ranked.

To sum it up:

The microblog is useful for someone who wants to quickly fill their website with short, to-the-point information about goods and services without having to write long, meandering blogs that have been had their wordcounts massively increased by the addition of countless amounts of pointlessly pointless information, like where the blogger just keeps writing and writing endlessly in order to pad out their SEO blog on SEO because they need to ensure that the keyword for SEO occurs relentlessly and going on and on and on about keywords and SEO and ranking and blogs etc... as I'm totally doing now...

Yeah, exactly...

The idea is to create material that can be posted on social media at all times and to schedule it so that you can automate your business better using a post rotator like Content Studio. There are free rotators out there, but what can I say, I'm a marketer and I have five fictional kids to feed. 

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Marketing Essentials
Marketing Essentials

Marketing essentials will cover every aspect of digital marketing from social media to SEO, my aim is to teach people with bite size content that will help them empower their brand online!

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