In a few short days, we’ll be launching our platform to the 5,000 customers signed up for our waiting list. Here’s what happens next.
Thanks to some clever viral marketing, we’ve managed to build our waiting list to over 5,000 users. This is a pretty good resource to test out the appeal and power of the Incent platform. When we go live, the following steps will look like this:
- Those users will be sent an email to welcome them to the platform, and they’ll be asked to sync their bank accounts – a fast, secure process we discuss in further detail here.
- As the trial period progresses, customers will see rewards accruing in their Incent account.
- Around a month after the trial begins, each user has the option of subscribing. This step enables them to access the rewards they have accumulated so far against their daily spending.
- If a user chooses to subscribe, they can set up payments. They will then be able to access the full ongoing benefits of the programme, and the reward value in their account can now be withdrawn, following AML/KYC. Either way, their rewards will continue to accrue as long as they remain signed up to the platform and synced.
- If a user chooses not to subscribe, that’s ok; the value they have collected to date will remain in their account and they will continue to be rewarded whenever they shop at partnering stores, albeit at a lower rate or with a more limited range of retailers. However, they will not be able to withdraw their rewards until they subscribe. Alternatively, they can delete their account at any time and end their relationship with Incent.
We think this offers a great balance between showing the user that the programme has value and requiring a response from them. Customers are only required to sync their bank accounts once they’ve already accrued rewards in their account – by that stage, they know it’s worthwhile because the value is right there in front of them.
At that point, they can subscribe at a price point that makes sense to them. We’re not setting any arbitrary limits that will exclude certain users or won’t make sense for others. If you’re on a shoestring budget, the idea of accumulating digital wealth might be very attractive – but these users won’t be able to afford an expensive monthly subscription. Similarly, others will want to take full advantage of a programme that offers a fixed percentage of their full monthly spend – which for many Australians, could easily be five figures.
So, step one is to get customers to give the trial a go, sync their bank account and see the rewards accumulating on their Incent dashboard. After that, we’ll see whether the offer of accruing digital wealth is attractive enough for them to sign up with a monthly subscription. Needless to say, the insights we receive from this process will be valuable in their own right, and we’ll use them to refine and update our offering.
Incent’s waiting list is currently live, with full launch planned for mid-July. Consumers will be rewarded in Incent tokens on every spend they make. To find out more, visit www.incent.com.
- Incent Slack: https://incentinvites.herokuapp.com/
- Incent Telegram: https://t.me/IncentLoyalty
- Buy and sell INCNT tokens on Bittrex.