We provide signals to the browser to help it make good decisions about what preferences and intent signals to expose to maximize user, publisher and advertiser value. Each ad request is anonymous, and exposes only a small subset of the user’s preferences and intent signals to prevent “fingerprinting” the user by a possibly unique set of tags.
Now Brave has introduced a new feature which uses a user's manual input to tweak their ad exposure and experience. One would imagine this could benefit advertisers as well, as their precious marketing funds won't go to waste targeting ill matched users.
As you can see in the graphic, you can find this option on the Brave Rewards page. Upon opening it, you're going to see a list of all the ads you've clicked and viewed in the past week. It then provides you with a a thumbs down vote to request no longer seeing certain ads, and a thumbs up indicating that ad is relevant to your interests, very similar to how the Pandora streaming service lets you up or downvote certain songs.
Further, on the right, each ad is labeled by category and you have the option to request to no longer see ads from that category. This seems to make more sense than the thumbs up and down voting for each individual ad in my opinion, as voting for each ad could be a very time consuming and tedious process. It's a bit hard to imagine the average user ever availing themselves of that function. However, I can well imagine a typical user taking a few seconds to opt out of seeing certain categories of ads they feel are not relevant to them.
There is also a save option, which at first seemed odd to me. But thinking about it a minute, some ads can indeed pique your interest and you may want to reference one later. Maybe you don't have time to look into that interesting looking blockchain conference at the moment, or even accidentally closed the ad. Knowing the ads history is there could be helpful. However, it will only be available for the last seven days, so you won't be able to reference it forever. But if you can quickly go into your ads history and save it for later, it will be available indefinitely.
There is also an option to 'mark as inappropriate' which leaves one wondering what is meant by this. One would assume since advertisers have to apply to the ad rewards program, that Brave has already vetted all the ads. So if we're already able to opt out of certain categories, and also vote for whether or not to continue to see certain individual ads, what could this possibly mean?
This is a brand new feature, right now only available on desktop. And with one user already reporting a massive bug, I'm a bit surprised they've already pushed this out to the standard version (my own list has some ads mis-categorized, saying the "Code To Inspire" ads are "automotive," haha). But it's always interesting to see what Brave is up to "under the hood," so to speak.