How the Ads in Brave Rewards are Different

How the Ads in Brave Rewards are Different

By Bragato18 | Bragato18 | 27 Apr 2020

I was searching the internet for information about device syncing on Brave Browser and when it will become available again. I had previously discussed the subject in a previous post and was wanting to update with current information. Ideally something a little bit more official than just hearsay and rumours.

BAT, Brave Rewards and Brave Browser - Common Misconceptions

I couldn't find anything authoritative other that comments and references on RedditBAT Community Forum and  Brave Community .

I will keep searching and if I find an authoritative answer, I will certainly update my previous post.

But while I was doing my research, I did come across a nifty little summary (simple and concise) of how the Ads on Brave Rewards are different. And I thought I would share that with you. 

#1 Brave Ads Do Not Collect Information About You.

With Brave Rewards, ad matching happens directly on your device. This means that there is no need to leak personal data to provide relevant advertising.

#2 Brave Ads Are Not Intrusive To Your Browsing Experience

Brave Ads are seperate from the web page being viewed. The ads are system notifications or background images in a new tab (Sponsored Images).

#3 You Are In Control Of The Ads You See

In Brave Reward settings you can choose to view system notifications between one and five times per hour. Or you can opt to turn them off completely. You also have the option to hide or view Sponsored Images on the New Page Tab.

#4 No Hint Of Your Browsing Activity Ever Leaves Your Device

Brave Rewards locally picks which ads to show you based on your browsing activity. Then, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.

This has been confirmed in 3 Privacy Reviews. 

Privacy-Focused Brave Browser Beats Competition in (3) Privacy Reviews 

#5 Earn Basic Attention Token (BAT) For Every Ad Viewed

When you view Brave Ads, you receive 70% of the ad revenue.

Brave Ads

I knew that we received 70% of the ad revenue from Sponsored Images but had not seen it written before (officially or unofficially) that the 70% of ad revenue applies to all Brave Ads. Cool Bananas.

Important Note

#6 Brave Ads Do Not Replace Current Webpage Ads

By default, Brave blocks privacy-invading web ads and trackers that are embedded in page content. Joining Brave Rewards and viewing Brave Ads does not affect your current blocking settings for each website you visit.

The ads you see as part of Brave Rewards are shown separately from your browsing experience and are not the same as the invasive, performance-sapping ads embedded in websites.

An Added Bonus

I thought this was interesting, a list of some of Brave's advertisers.

To date from this list I have only seen ads from, Newegg, MyCrypto and lots of eTORO.

I assume that some advertisers are region specific and others like or may have a more global appeal. I am in Western Australia.


I hope you found this post interesting and informative. It wasn't what I started out looking for but I enjoyed doing the research and putting it together.

Feel free to post comments as they are much appreciated. Or a thumbs up if you enjoyed your read.

If you are not already using the Brave Browser on your laptop or mobile devices. You can download and install the Brave Browser by using my referral link 

Stay Safe.


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Bragato18 Verified Member

I am a sun sea and sand person, makes chocolate, grows organic vegetables, rides a Vespa and collects crypto. #allthecoolkidshavelasereyes


Bought our 1st pieces of BTC, July 2017. The process was daunting and confusing. Could easily given up & put it in the too hard basket or have fallen victim to one of the many scams or pitfalls. Grateful to a friend of my son's, who had been in this space for awhile, giving me some good advice & steering me in the right direction. That experience has helped shape my desire to share what I learn. Also always had a morbid fascination with Snake Oil Salesman & their sales pitch; Bitconnect, USI Tech..

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