SEC which has been seen to punish freeloaders who tried to use Howey test to circumvent SEC regulations, has approved a utility token called Props.

Props anticipates to engage in-app attention of users and reward them for their time with Props tokens.  Props tokens are dubbed as “sweat equity” because users are given stake in the company for their hard work.

Props aims to wipe the gap between the value that content creators generate and the revenue they get in return.

Their site calls Props as “loyalty program on steroids.”

With the green signal from SEC, Props may gain mass adoption in a short period of time and pave ways for genuine crypto projects (like and including Publish0x).