Everyone has their eye on the blockchain-based art trend that’s taken over the internet. Non-fungible tokens, or NFTs, have seen the world of celebrity merge with a seemingly unlikely pairing of blockchain technology.
Several high-profile celebrities and artists have recently been releasing NFTs on marketplaces such as Rarible and OpenSea, capitalizing on the boom of the NFT market.
The singer recently announced the launch of her NFT marketplace, called Juicy Drops, with her first NFT drop taking place on April 23rd.
“I’m helping to launch my NFT company so that I can own and control my art. I want to be able to make all decisions related to my creative vision and help other artists do the same. My ownership also allows me to direct how we can give back to causes that I truly believe in.”
As is the case with other artists, the motivation behind Doja Cat releasing an NFT series lies in the ability of the technology to grant absolute authorship to the creator of the NFT.
“NFTs represent the future of the artist-controlled music business. If you don’t see that, you are missing it. Creative capital is finally reaching its peak potential and putting the power in the hands of the creators, precisely where it has always belonged."
Doja Cat maintains that the decision to create her own NFT marketplace will allow the artist to have complete ownership of her art while also enabling her to build a platform that promotes an artist-owned, artist-led vision.
Collaborating with the singer is music executive Shannon Schlappi, the owner of Intellectible Holdings and co-creator of Juicy Drops.
"Doja Cat is the first A-list female musician to drop artist-led NFTs on OpenSea, and we are excited to welcome her to the platform." - OpenSea co-founder, Alex Atallah.