AdEx is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. The AdEx platform is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange. We introduce real-time reporting for both parties and enable payments per impression with no withdrawal threshold for publishers. https://www.adex.network
30 Apr 2020 4 minute read 1 comment dmngdsm
Fraud has always been one of the biggest pain points of the $81 Billion advertising industry with up to 20% of all ad traffic accounted to malicious parties and fraudulent bots. Having this in mind, when we released the AdEx platform for everyone in...
24 Apr 2020 5 minute read 0 comments dmngdsm
Photo by Jeffrey Czum on Unsplash AdEx Network was born in the crowd. Back in 2017 we were a bunch of kids with an advertising problem in sight and a possible solution in mind. Three versions of a protocol for decentralised advertising, an open plat...
18 Dec 2019 4 minute read 4 comments dmngdsm
2019 is near its end and it’s safe to say that the rise of decentralised finance is one of the most interesting things that happened in the Ethereum ecosystem: DAI debt surpassed 100M yesterday with 30% of it locked in DeFi Multi-Collateral Dai (MC...
22 Nov 2019 6 minute read 5 comments dmngdsm
This post was originally published by the AdEx team on Hackernoon in September when we recorded more than 9 million transactions on the Ethereum Network, making AdEx Network currently the largest payment channel network on Ethereum. Here's how we did...
13 Nov 2019 5 minute read 2 comments dmngdsm
In 2019 advertisers are spending more on digital advertising than traditional. Privacy and fraud continue to be major concerns for the industry while AI and blockchain are getting traction and trying to offer solutions. Landscape and revenue predic...
