Crypto Marketing: How a Bitcoin casino got 1.7% CVR using AdEx blockchain ads

Crypto Marketing: How a Bitcoin casino got 1.7% CVR using AdEx blockchain ads

By dmngdsm | AdEx Network | 5 Nov 2020


The Company

BitStarz is a fast-growing online casino that offers more than 2,600 games for its players to choose from. The casino supports multiple currencies, including crypto, and offers instant withdrawals of winnings.

bitstarz casino

The Challenge

Online casinos are heavily restrained when it comes to advertising with most ad networks limiting their advertising reach. Regulation on advertising online gaming varies from country to country and that poses an additional challenge for putting up online ads. To avoid the hassle, most traditional advertising networks bank gambling clients altogether; this leaves online gaming providers very limited options for reaching new audiences.

This is the reason why most online casinos are turning to alternative means of advertising, such as partnerships and affiliate programs, through which they can get a higher conversion rate.

The Solution

Advertising through AdEx Network gave BitStarz the opportunity to reach new audiences with less limitations as compared to traditional ad networks. The blockchain technology on which AdEx Network is built ensures transparent reporting of results and the removal of middlemen and unnecessary campaign fees. Furthermore, a big part of the publishers on AdEx are related to crypto, which is a main target audience for BitStarz.

The Results

Within the first month of running affiliate marketing banner ads for BitStarz through AdEx Network, the campaign managed to reach more than 350,000 people and achieved a 1.7% conversion rate (CVR) for BitStarz in terms of new user acquisitions.

Campaign results:

  • Campaign budget: $300
  • Reach: 350,000+ impressions
  • New sign ups from the campaign: 26
  • CVR: 1.7%

 


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dmngdsm
dmngdsm

I mostly enjoy the Internet, books and BJJ. Doing marketing and communications at @AdEx_Network . More about me at http://ivanmanchev.com, http://instagram.com/damngoodism


AdEx Network
AdEx Network

AdEx is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. The AdEx platform is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange. We introduce real-time reporting for both parties and enable payments per impression with no withdrawal threshold for publishers. https://www.adex.network

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